![]() Starbucks did it with coffee, Nike did it with sneakers and Lumi did it with diapers. If it’s boring, make it interesting again. And to make sure that the customers would keep coming back they invested a lot in customer service and in-store experience. ![]() They believed that US customers might embrace the Italian coffee culture, if they only added local elements to mix Italian coffee culture with the US culture and created a personalized experience. When they launched themselves, Americans bought coffee beans in the store and made their coffee at home, resulting in low coffee quality and experience. If you are in a “commodity” market, just figure out what the services are that you can build around it. Every organization can add services on top of the products that they deliver. Every organization has a unique story to tell.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |